General < Marketing < Business & Economics on Simon & Schuster | David A. Aaker

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David A. Aaker Business & Economics Marketing General

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Popular Features

Format

Price

Books 1 - 4 of 4

Brand Portfolio Strategy

Trade Paperback

$30.00

Brand Leadership

David A. Aaker and Erich Joachimsthaler

Trade Paperback

$23.95

Building Strong Brands

Building Strong Brands

Hardcover

$35.00

Managing Brand Equity

Hardcover

$35.00

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